Evolve Bicycles was a project commissioned by the GoDaddy internal web agency. I was tasked with creating a brand identity, website, and basic brand ephemera to pitch to the group. The project was done to show the capabilities of our in-house design team, and to use as a portfolio piece to sell similar project services. The finished product was a strong display of our ability to provide solid web and branding services to clients.
The new symbol and wordmark were designed to be flexible and adaptive to the background and content needs of different layouts, mediums, and compositions. The logo needed to immediately fit on bicycles, clothing, and other merchandise without feeling restricted. The result was a clean, thick, square symbol that could fit where needed on it's own, or paired with the no nonsense lines of the typeset name.